Privacy policy

Cute Asian Things (“we,” “us,” or “our”) operates this online store (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit the Site, make a purchase, contact us, or otherwise use our services.

Personal Information We Collect

Depending on how you interact with the Site, we may collect:

• Contact information, including your name, email address, phone number, billing address, and shipping address.
• Order information, including products purchased, transaction details, returns, and order history.
• Payment information processed by Shopify and our payment providers. We generally do not receive or store complete payment-card numbers.
• Account information if you create a customer account.
• Communications you send to us, including customer-service and return requests.
• Device and usage information, including your IP address, browser, device type, time zone, pages viewed, referring website, and interactions with the Site.
• Marketing preferences, such as whether you have agreed to receive promotional emails.

We collect this information directly from you, automatically through cookies and similar technologies, and from service providers that assist us in operating the Site.

How We Use Personal Information

We may use personal information to:

• Process payments and fulfill, ship, and manage orders.
• Provide order confirmations, shipping updates, and customer support.
• Process returns, refunds, and disputes.
• Maintain customer accounts.
• Detect and prevent fraud, misuse, and security threats.
• Operate, analyze, and improve the Site and our products.
• Send marketing communications when permitted by law or with your consent.
• Personalize content or advertising when permitted by law.
• Comply with legal, tax, accounting, and regulatory obligations.
• Protect our rights, customers, business, and the public.

Where applicable law requires a legal basis, we process information to perform our contract with you, comply with legal obligations, pursue legitimate business interests, or based on your consent. You may withdraw consent at any time, but withdrawal does not affect processing already performed.

Cookies and Similar Technologies

We and our service providers use cookies, pixels, tags, and similar technologies to operate the Site, remember your preferences, understand Site usage, prevent fraud, and—if enabled—measure or personalize advertising.

Where required, we obtain consent before using non-essential cookies. You can manage cookies through our cookie banner or your browser settings. Disabling certain cookies may affect the Site’s functionality.

Information about cookies used by Shopify is available in Shopify’s Cookie Policy.

How We Disclose Personal Information

We may disclose personal information to organizations that help us operate our business, including:

• Shopify, which hosts and powers our store.
• Payment processors and fraud-prevention providers.
• Shipping carriers, fulfillment providers, and customs authorities.
• Website hosting, analytics, customer-support, and email providers.
• Advertising partners, such as Google or Meta, if those services are enabled.
• Professional advisers, insurers, auditors, and legal authorities.
• A buyer or successor in connection with a merger, sale, restructuring, or similar business transaction.

These recipients may use information only for their services to us or as otherwise permitted by their own privacy notices and applicable law.

You can learn more about Shopify’s handling of customer information in the Shopify Consumer Privacy Policy.

We may also disclose information when reasonably necessary to comply with law, respond to lawful requests, enforce our policies, or protect legal rights and safety.

Personalized Advertising

If we use advertising or retargeting services, those services may collect information about your activity over time and across websites to provide or measure personalized advertising.

Depending on your location, you may opt out through our cookie banner or the Your Privacy Choices link on the Site. You may also use:

• Google advertising settings
• Meta advertising settings
• Digital Advertising Alliance opt-out tool

Where required by law, we also recognize supported browser-based opt-out preference signals, such as Global Privacy Control.

International Data Transfers

Because we sell internationally and use global service providers, your personal information may be processed outside your country, including in the United States, Canada, and other locations where Shopify or our service providers operate.

Where required, appropriate safeguards are used for international transfers of personal information.

Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this policy, including providing services, maintaining business and transaction records, resolving disputes, preventing fraud, and meeting legal, tax, and accounting obligations.

Retention periods vary depending on the type of information and applicable legal requirements. We may retain certain information after a deletion request when legally required or otherwise permitted.

Your Privacy Rights

Depending on where you live, you may have the right to:

• Access or obtain a copy of your personal information.
• Correct inaccurate personal information.
• Request deletion of your personal information.
• Restrict or object to certain processing.
• Withdraw consent.
• Receive certain information in a portable format.
• Opt out of targeted advertising or certain disclosures of personal information.
• Appeal our response to a privacy request.
• Submit a complaint to your local data-protection authority.
• To exercise these rights, email shopcuteasianthings@gmail.com. We may need to verify your identity before completing a request. You may also use an authorized agent where applicable law permits.

We will not discriminate against you for exercising a privacy right.

Children’s Privacy

The Site is intended for a general audience and is not directed toward children under 13. We do not knowingly collect personal information directly from children under 13. If you believe a child has provided us with personal information, please contact us so we can review and delete it where appropriate.

Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information. However, no internet transmission or storage system can be guaranteed to be completely secure.

Third-Party Links

The Site may contain links to websites or services operated by third parties. We are not responsible for their privacy or security practices. Please review their privacy policies before providing them with personal information.

Contact Us

For questions, complaints, or privacy-rights requests, contact:

Cute Asian Things
2013 Cardinal Lane, Lewisville, TX 75077, United States
Email: shopcuteasianthings@gmail.com

Changes to This Policy

We may update this Privacy Policy to reflect changes to our practices, services, or legal obligations. The revised policy will be posted on the Site with an updated “Last updated” date.

Last updated: July 21, 2026